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IBM Cognos is well known as IBM’s premiere Business Analytics offering. But what could possibly infuse it with even more powerful capabilities? Using it together with IBM Content Analytics.
Cognos analyzes structured information to help organizations understand the Who, What, When, and Where of topics or subjects. Content Analytics adds the How and Why. That’s because the How and Why are often only found buried in unstructured information like documents, emails, websites, call center records, social media, etc.
Content Analytics sifts through the 80 percent of your information that is unstructured and uses the Watson Natural Language Processing (NLP) engine to extract what is most helpful to Cognos users. This allows Cognos users to analyze all of their information – both structured and unstructured together – to provide an even better view of their information. Content Analytics’ Visual Miner makes exploring your information easier and faster than traditional methods – allowing you to find the needles in the haystacks of your information. It even delivers technical value by enabling customers to greatly reduce the time needed to model Cognos cubes. That can significantly speed the development cycle — saving you money and delivering faster business results.
This product demo will show you how IBM Content Analytics can be used with Cognos to add new capabilities to your organization.